Question
A discussion begins with a clearly defined question.
How we work
This business started because we kept running into ineffective discussions.
We saw it in public discourse, in politics, and in boardrooms.
So we started working on ways to help teams communicate better using the structures we learned in debate.
We built our approach based on our experience as world level competitive debaters and adapted it into practical tools for teams, leaders, and analysts.
01
Why debate
Debate gives structure to conversations that usually go nowhere.
Instead of talking in circles, teams learn how to focus on what actually matters, listen to each other, and move the discussion forward.
Because the goal of a disagreement is not to win. It’s to reach a better agreement.
02
Our method
A simple structure for conversations that need to lead somewhere.
Arguments
Participants present structured arguments for different directions.
Comparison
Arguments are compared and evaluated.
Decision
The discussion concludes with a clear direction.
03
The people behind it
We both come from competitive debate and got tired of how discussions actually look in real life.
Dr. Roy Shulman
WORLD DEBATING CHAMPION, 2019
PhD in moral psychology and former world debating champion.
Has spent over 15 years working with teams, public organizations, and students around complex discussions.
Jessica Gurevich
WORLD DEBATING FINALIST, 2025
Background in neuroscience and diplomacy, and a world debating finalist.
Works with public organizations, including women’s organizations, bringing debate into real conversations.
Some conversations just need a better structure.
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